Business


Recommended by Claire Cronin, senior vice-president of marketing at Virgin Atlantic, because it helps her explain marketing to the executive team.

“The reason it’s helped me so much is that it’s a great book to be able to engage the rest of the board with,” Cronin explained at a panel chaired by CNBC anchor Carolin Roth at this week’s Festival of Marketing in London.

“Having read it, we also supplied it to all of the directors on the board of Virgin Holidays which is where I started out before I came over to Virgin Atlantic and sure enough it’s making the rounds of Virgin Atlantic too.”



Source: https://www.cnbc.com/2017/10/06/business-books-to-read-if-you-want-to-be-a-chief-marketing-officer.html

Products You May Like

Articles You May Like

Disney downgraded on concern about rising costs to compete with Netflix
Costco is 58 percent cheaper than Whole Foods: JPMorgan
EPS fall year over year but beat expectations
There are 25 million workplace slaves worldwide — there’s no end in sight
Nelson Peltz Procter & Gamble board decision

Leave a Reply

Your email address will not be published. Required fields are marked *